Today is International Women’s Day, so I wanted to highlight them in this article. As part of my positive fashion attitude project, I had the chance to meet these entrepreneurs from various backgrounds who are all working in their own way towards the same goal. I really admire them for what they are doing for a fairer fashion. Here is their inspiring vision of ethical fashion!
Claire Chouraqui, Founder of Dreamact
Fashion is the mirror of its time: the end of the corset, the arrival of trousers, the launch of the bikini… beyond the very identity aspect of fashion (we dress as we wish to be perceived), it reflects fundamental trends in the changes of society. For example, fast-fashion is representative of a fast-paced globalized society, where quantity is given priority over quality… by turning a blind eye to the impact of its consumption when the consequences seem far away.
Ethical fashion represents for me the emergence of a new model of society, where my purchases reflect the values that are dear to me.
It promotes a more responsible, transparent and universally fairer model of society with all of us. She militates for the taste for beautiful things, for careful work, for the transmission of know-how. It affirms that every citizen has the power to act for a planet that is less polluted, more united, more conscious… simply more beautiful.
Manon from the Happy New Green blog
For me, ethical fashion is feminism: it’s a commitment to the workers who make our clothes all over the world. It means refusing to endorse brands that do not care about their employees. It shows the absurdity of glamorous advertisements when women are exploited to make these products. It’s about showing the exploited women hiding behind the glamorous muses. It’s about promoting committed women who want a fairer fashion.
Eloise Moigno, founder of Sloweare
Through the term “eco-responsible fashion”, I first hear the word “fashion”. I see eco-responsible fashion as a humane, benevolent and positive fashion!
When asked to present my vision of sustainable fashion, here’s how I present it: from fashion and style with a reconnection to essential values based on the triptych of sustainable development: social, environmental and economic to which we add transparency, ethics already making – implicitly – an integral part of the ODD (NDLR: Objectives of Sustainable Development).
The initiatives of brands that place ethics at the heart of their approach are not always perfect, but they allow us to test and approach the bases of new business models that make sense. We should not seek perfection, but coherence in our approach.
Eco-responsible fashion is a new approach to clothing that is global and must have positive impacts at all levels and on the entire value chain: workers and their families, nature, and especially oneself!
The art of consuming better is above all a pleasure: that of refocusing on the essential and shopping consciously.
Ludivine from Peau Ethique
Ethical fashion for me is simply paying a fair price for a nice product. Pay a decent price for an article made in conditions where all the actors of the chain are repeated. From the cotton farmer to the man who makes the panties:)
Mathilde and Léa from the Green is the new black project
Mathilde: Ethical fashion is fashion that respects the environment and the people it employs.
Lea: Ethical fashion means leaving nothing to chance and integrating all stakeholders.
Fiona Cameron, from the Storie Store
Above all for me, the people who make our clothes must work in decent conditions and be paid properly. Fashion must be made with respect for people and the environment. If textiles can be made by hand, it’s even better, handmade is so much better for the environment, and craftsmanship empowers so many people… although it’s so labour-intensive that we clearly need other sources of clothing too…. We also need to get out of a fast fashion cycle – buy less, buy better… Look for things that will last, in terms of quality and timeless style.
Mathilde, creator of Olly lingerie
It’s the fashion of tomorrow. We’re not gonna stay with this fast fashion ad vitam eternam system. We are at the beginning of the movement, and the big players in the industry will have to adapt. In food it has become common with the consumption of organic and quality food. Clothes are the third stage of the movement: ethical fashion will emerge from niche fashion and become the norm.
With all these quotes, I hope that you will have a better approach to what ethical fashion is and that you can make up your own mind;)
A year ago, for International Women’s Day, I wrote an article about traditional Indian women’s clothing if you are interested:)
See you soon